Media Centre

D&G storms in with £69, 891 for Sport Relief

March 2008

As midnight tolled last Friday, a delighted 170-strong call handling team at the D&G's Brighton call centre learned they had collected pledges of totalling £69,891 for Sport Relief. Earlier in the evening, the Mayor of Brighton, Councillor Carol Theobald, took the first call when the lines opened at 6.30pm and then Albion players Paul Reid and Tom Fraser as well as England Women’s cricketers, Rosalie Birch and Alexia Walker were on the phone to take more of the incoming pledges. BBC TV South East broadcast their Sports Relief coverage live from the call centre.

Site Operations Manager, Ben Dale-Gough says: “It was brilliant to virtually reach the target of £70,000 we set ourselves and it was over £30,000 more than we collected for the last Sport Relief. I’d like to thank all our volunteers, including colleagues from our Wimbledon and Redhill offices and our visiting ‘special’ agents for all their hard work, particularly those involved in months of preparation to be ready for the big day. Thanks, too, to all the local traders who supported us, especially for the cakes and burgers which revitalised the agents coming straight off their day shift to man the phones.”

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